Nath Sharratt x Heatherwick Studio

A digital ripple , transforming not just buildings, but the very way we experience our cities.

Working on the Humanise Campaign

Heatherwick Studio's 2023 Humanise Campaign is a global call for more engaging and inspiring architecture. They argue that "boring, soulless buildings" negatively impact our mental health and the environment. Through this initiative, they aim to raise public awareness & inspire a demand for buildings that prioritise human well-being and emotional connection.

Taking on Digital Skyscrapers

The Humanise Campaign (by Heatherwick studio) is championed across digital channels. This involves managing social media engagement, creating compelling content that highlights the impact of architecture on well-being, developing impactful ads to reach a wider audience, curating website content to inform and inspire, and executing email marketing campaigns to mobilise supporters.

The campaign firmly believes in the power of Humanise to transform our built environment and enhance our collective well-being.

“The social media and content creation for the Humanise Campaign played a crucial role in raising awareness and mobilising support for its mission to inspire more human-centered architecture. The campaign generated significant interest and engagement, sparking conversations about the impact of our built environment on well-being. Overall, the Humanise Campaign has been thrilled with the positive response and the growing demand for buildings that prioritise human connection and emotional engagement.